Flipify Media

Now and again an iPhone App comes along which is genius. Just Dance 3 is one of those. Simple to use, with brilliant results. Limited to 3 soundtracks and no ‘save video to iPhone’ function (saved within the app, or share to their YouTube channel or to your own Facebook account) holds the iPhone app back a little, but it’s still worth a download and a play.

Timely delivery of online content is becoming ever increasingly important. Quality of content replaced by being the first. And in an ever demanding online community, someone is always there to assist - rightly or wrongly in the eyes of copyright lawyers.

Problem: Leading TV channel takes hours to upload catch-up content for a leading TV show. Placeholder page placed online, with comments from the general public of frustration. Tonight, an episode aired at 10pm has taken 3 hours to become available.

Solution: A fan of the show starts up a YouTube channel uploading 4 parts of the single show every night to plug this gap.

Outcome: Fans rely on the channel to be able to view the show. Production company close it down. Publisher opens another, and this is closed down. Fans have to wait (and become frustrated) for longer - http://www.youtube.com/user/BBUK2011Newer

It really poses the question - what harm did this channel do? Should copyright laws be adhered to every time, even when the originator of content struggles to achieve what 1 individual can? And surely the main objective is to engage with the community - 3 hours wait isn’t achieving this.

What is even more concerning is that this programme is a collection of pre-recorded material. Time for them to step up to the plate, and deliver what their community demands. After all, it is called ‘Demand 5’

New feature that doesn’t seem to have been communicated widely will allow all iTunes users to download previous purchases. Ideal for those who rarely sync with their computer with their devices, and to get everything set up for the iCloud.

On learning that Steve Jobs has passed away the mood around the world is a mix of pure sadness and gratitude. To us and many others Steve inspired in so many ways. As Barack Obama said “He made the information revolution not only accessible, but intuitive and fun”. He showed how to present to the world, and making such conferences available for all to watch. When you buy into Apple you buy into the brand like no other. He opened up Apple to all - even inspiring elderly consumers in using an iPad. He helped change perceptions on computing - that you “needed” the latest iPhone. Is this the same with any product. He was a visionary. Passionate. Dedicated.

The Marketing community have also lost their greatest ambassador. A brand himself whilst still remaining very private. Someone who created a buzz around every product, made the consumer wait, and sat back to see the return visually in consumers queuing outside for hours on end. He simplified processes and simplified design. He created a brand like no other.

Steve, in our minds, has firmly confirmed his position in history as one of the greats. In an information world he showed us all the way.

The following quote sums up how the world feels.

Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes.

The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them.

About the only thing you can’t do is ignore them. Because they change things. They invent. They imagine. They heal. They explore. They create. They inspire. They push the human race forward.

Maybe they have to be crazy.

How else can you stare at an empty canvas and see a work of art? Or sit in silence and hear a song that’s never been written? Or gaze at a red planet and see a laboratory on wheels?

We make tools for these kinds of people.

While some see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.

RIP Steve

Update:

No Replacements found… our favourite tribute to Steve

http://yfrog.com/h8spqpknj